1) Make a hyperlink like this to http://Reckful.com in anything you write online.
2) Place the RSS feed on your site or blog
2a) (alternaive)
If you have HTML access, you can create an iframe ad if you copy/paste this code:
<iframe src="http://reckful.com/get_streams.php?iframe_info=true&show_viewers=true&single_line=false&text_color=666666" frameborder="0" scrolling="auto"></iframe>
It will look like this:
You can modify the look by changing the HTML code line. It's easy, just read the line even if you don't know HTML.